Resources
How to Track Custom GA4 Click Events
This post shows you how to track button and link clicks using Google Tag Manager and send that data to GA4, because GA4 doesn’t make that easy by default. It’s a practical guide for marketers who want to understand what’s actually working on their site without wading through data chaos.
AnalyticsRead More
Heap vs. Google Analytics: The Practical Guide for Marketers
This guide compares Heap Analytics and Google Analytics, helping you choose the right tool based on your goals, resources, and team structure. Whether you’re focused on detailed user behavior or marketing performance, it breaks down the trade-offs so you can make a smarter, more confident decision.
Analytics, Product ComparisonRead More
What Are Google Analytics Events?
Google Analytics 4 (GA4) uses an event-based model, which differs from the older session-based model used in Universal Analytics. Many marketers feel more comfortable with Universal Analytics, but GA4 provides more granular tracking of user interactions.
AnalyticsRead More
How to Add a User to a Google Analytics Account
This guide walks you through the process of adding a user to your Google Analytics account, whether at the account level or the property level.
AnalyticsRead MoreHow to Set Up Google Search Console
Google Search Console helps you understand the relationship between your website and Google Search results. It provides insights into how your website appears in search results and allows you to monitor and optimize its presence.
AnalyticsRead MoreHow to Create a New Google Analytics Account
In this guide, we will walk through the process of setting up a new Google Analytics account from scratch.
AnalyticsRead More
